CLW Consulting Blog

Google Adwords is a great way to create an instant rush of traffic to your website. Within ten minutes of setting up a new campaign, you can have �?�ready-to-buy�?? visitors coming to your site. The whole Google Adwords system is set up so that your visitors are targeted prospects and your impressions are not wasted on uninterested Internet surfers, if you know what you are doing.

Adwords is also a great testing ground for your marketing system. Within one or two days, you can tell whether your marketing system is working or not by tracking your conversion and sales rates. You can tweak your headline and colors to see which is more effective by running it through Adwords for instant results.

However, it takes some time to master Adwords. If you are a beginner, I suggest setting a low daily budget. Adwords has a steep learning curve, and if you are not careful, you can lose a lot of money. Buy up on the top Adwords guides on the market, and read them. Take notes along the way, and apply the tips in your campaigns. You do not want to take any chances when you are spending money for every click that is made.

Weigh Adwords against your other advertising methods in your promotional campaign and see how it fits in. I do suggest any online marketer use Adwords in some way, but the degree that you use it will depend on your experience and your results with it. Some niches have a lot of competition in Adwords and hence it may not be suitable.

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!

Tags: General by admin
No Comments »

Finding a good SEO (search engine optimizer or search engine optimization firm) is not easy in Utah. Sure, everybody and their brother currently offers SEO services, but very few have the experience and industry knowledge needed to help you get your website to the top of the search engines.

If you own a business in Utah and are considering different SEO firms make sure you take into account the following tips:

Does the SEO company rank on Utah terms?

Let’s say that you are a cosmetic dentist located in Utah and you want to drum up more local business. Would you trust a firm that didn’t rank itself on terms such as “utah seo” and “utah internet marketing?” There is an old saying that you should never trust a skinny chef - the same goes for SEO.

What are the contract terms?

Many companies try to lock you into excessively long contracts to guarantee payment even if they aren’t able to deliver results. While it is true that good SEO typically takes some time good SEO’s will tend to set those expectations up front and allow you to choose when to terminate the contract. Your SEO should have to earn your trust every single month.

Talk to references

This is probably the most obvious, yet neglected step of the process of finding and SEO. A creative spin on this question is to ask for a reference that has had out-of-this-world success and another client that has just had moderate success. When the SEO is choosing who you talk to they will most likely avoid anybody likely to say anybody bad about you. By asking for a moderately successful client you will have the chance to talk to somebody most likely to give you a realistic perspective on what you can expect from your campaign.

Avoid “up to $X marketers”

A lot of Utah companies take the popular weight-loss infomercial approach of promising to spend up to a certain amount of money per month on PPC. Having an SEO manage a PPC campaign makes sense, but when the incentive is for the company to spend as little as possible (since they pocket the difference), your interests are not aligned. The goal is to align your interests as closely as possible with your internet marketing company. Decide on a fair amount for a PPC campaign and ask them what they will charge you to manage that budget.

In conclusion, finding a Utah SEO firm is easy, but finding one capable of maximizing your earning potential can take some time. Approach this decision as you would any other business decision and make sure that you can feel good knowing you found the best for your needs.

Preston has provided internet marketing consulting to firms for over five years. He has a blog dedicated to internet retail marketing and is the President of Sewell Direct, an internet retailer of computer hardware and accessories.

Tags: General by admin
No Comments »

Web hosting is not a glamorous occupation. Being a web host isn�??t one of those things that cause friends to ask lots of questions about what you do. Pretty girls will not likely say, �??That�??s fascinating,�?� and mean it.

When you are asked for specifics you may likely be able to spout a laundry list of technical jargon that may only have meaning for you.

However, if it weren�??t for the web hosts of this world ecommerce would not be a reality for the millions who love to shop online. We would not see information sites or game sites. Sports and news would be relegated to talk radio or 24 hour news channels on TV.

Without the advent of wide spread web hosting the Internet would be a series of techno-codes for an elite group of university professors and students. Web hosting has taken what was once a format for science and mathematics and simplified it for the rest of us.

A web host takes care of hardware and software issues, they assure the uptime on your website and they take what may be difficult to understand and simplify it for all of us to use.

Web hosts are the business partners of worldwide commerce. These experts quietly assure continued operation of a website that has the potential to bring wealth to the site owner.

I have said before that using a web host is a bit like buying an office, but it�??s really more than that. You are responsible for the business part of your operation, the web host is responsible to make sure your office runs smoothly. That makes your web host a business partner and office manager. Not bad for someone so quiet.

We tend to attach celebrity status to actors, sports stars and singers, yet many of us would never hear about the latest news of these icons if it weren�??t for web hosts on the job to allow the information to be available online.

Web hosts are heroes in their own quiet way, yet they don�??t mind monitoring equipment, replacing servers, and installing new software to make your online experience the best it can be.

The World Wide Web has opened up a world of opportunity for ecommerce and web hosting has led the way in making an online presence not only a possibility, but also an affordable means of fulfilling the dream of business ownership.

Consider this a hearty salute to the brave men and women that keep our websites running and rarely receive the gratitude they deserve.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

Make A Website in minutes with HighPowerSites or Build A Website with BuildAGreatSite.

Start your own ebook business and Resell Ebooks with BooksWealth.

Tags: General by admin
No Comments »

Ensuring your web site is SEO friendly is paramount to its success. There are many ways to achieve this, some cost little money and some cost a lot. With a few simple techniques you can see your site raise in the search results without spending a fortune.

THINGS TO DO

After selecting your keywords, tags, description, etc. what else can you do to optimize your web site? Try these search engine optimization ideas for effective results.

(1) Do a search for sites similar to yours using some site related keywords. Select a few of the top results in the search. Analyze their keywords and tags by selecting �??view�?� in the drop down menu of your browser and then click on �??source�?�. There you will see what they�??ve done to get such good placement.

(2) Using a keyword tool to see how your products or services are searched for and use those terms to describe what you sell. If done correctly, matching popular search terms with your goods or services will get you great search engine placement.

(3) Check all your links to make sure they work. Dead links are bad news for both search engines and converting traffic into sales. This is an often overlooked search optimization technique.

(4) Submit to directories like DMOZ, Yahoo Business Directory, etc. Some charge a fee but their inclusion is a key factor in getting search engines to list you. Visit strongestlinks.com for a comprehensive list of good directories.

(5) Create a sitemap and submit it to the search engines. This ensures that no pages of your site will be missed when they crawl your site. There are free programs that can create the sitemap for you. This is a free but high effective search optimization technique.

(6) If you write articles, be sure to publish them on your own site. Their keyword rich content increases your chances of being in their search engine results. You will also enjoy a better PR rating.

(7) Educate yourself through trade specific newsletters that discuss proper and effective SEO. They are an invaluable source for new ideas on search engine optimization.

THINGS TO AVOID

(1) Don�??t use words like �??of�?�, �??the�?�, etc. in your keywords. Those are called �??stop�?� words and not considered search engine friendly.

(2) Avoid using tables within your site whenever possible. While pleasing to the eye, search engines can�??t always read them and they won�??t follow the text links or recognize the content.

(3) Make your content keyword rich, but don�??t go too far. Keyword �??stuffing�?� can easily be detected and you�??ll loose valuable search engine placement or even be excluded.

(4) Linking campaigns are important. One way links are best but reciprocal links are acceptable as long as they are with similar sites. Try to link to sites with a page rank of 3 or better. Avoid 3 way links, web rings and links to sites that have nothing in common with yours.

Proper search engine optimization techniques are a large part of any web site�??s success. There are many companies available to do this for you but if you are on a small budget, using these search engine optimization ideas will reap big benefits.

Brenda Prevost is owner and founder of http://www.allholidaytreasures.com which sells decorations, lights and costumes for Christmas, Halloween, Easter, St. Patrick’s Day and other special occasions. She uses her 20 years of marketing experience to promote her website to its continuing success.

Tags: General by admin
No Comments »